Digital Marketing – ametheushealth.com
Plan and execute all digital marketing activities, including SEO/SEM, marketing database, email, social media and display advertising campaigns:
* Manage and maintain our social media presence
* Manage day-to-day operations of Google
AdWords, Meta Ads Manager and other leading Ads platforms.
* Measure and analyze campaign performance to support continuous optimization efforts to generate leads
* Tactical campaign development including keyword discovery, bid strategy execution and budget management.
* Own cost-per-lead and cost-per-sale optimization focusing on conversion metrics to drive increased
campaign ROI • Identify trends and insights, and optimize spend and performance based on the insights
* Brainstorm new and creative growth strategies to maximize leads
* Collaborate with internal teams to create landing pages and optimize user experience
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Qualifications
* Bachelor’s degree in any related field
* 3+ years of experience in digital marketing
* Knowledge of HTML and CSS
* Knowledge of SEO, SEM, PPC and SMO is mandatory
* Strong attention to detail and ability to multitask
* Proven experience with paid ad campaigns and promotions on social media
Develop and implement digital marketing strategies to increase brand awareness and drive online customer acquisition:
* Manage and optimize digital advertising campaigns, including PPC, display, and social media advertising.
* Utilize SEO techniques to increase organic search visibility and improve website performance.
* Oversee social media strategy and content creation to engage and expand the online community.
* Analyze and report on digital marketing efforts, providing insights and recommendations for improvement.
Collaborate with internal teams and external partners to create compelling digital content and campaigns.
* Stay updated on industry trends and best practices to enhance digital marketing initiatives.
* Manage the digital marketing budget and allocate resources effectively.
* Implement email marketing campaigns to nurture leads and drive conversions.
* Monitor and improve website usability, design, content, and conversion points.
* Evaluate the performance of marketing activities using relevant KPIs and metrics.
* Identify opportunities for innovative digital marketing projects and partnerships.
* Lead and mentor a team of digital marketing professionals.
* Ensure compliance with digital marketing standards and regulations.
Contribute to overall marketing and business strategies with digital expertise.
Required Qualifications for Digital Marketers & SEO operator:
* Bachelor’s degree in Marketing, Communications, or related field.
* Proven work experience in digital marketing or similar role.
* Demonstrated expertise in digital marketing channels and campaign execution.
* Strong understanding of SEO, SEM, and web analytics tools.
* Proficiency in content management systems and marketing automation platforms.
* Solid knowledge of social media management and advertising platforms.
* Excellent analytical and project management skills.
* Ability to lead and manage a team effectively.
* Exceptional communication and interpersonal abilities.
* Experience with A/B testing and conversion rate optimization.
* In-depth knowledge of digital marketing trends and best practices.
* Creative and strategic thinking with a results-oriented mindset.
* Understanding of web design principles and user experience best practices.
* Proven ability to budget, prioritize, and meet deadlines in a fast-paced environment.
* Certifications in digital marketing or relevant areas are a plus.
hr@ametheus.com
